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To come up with content that is valuable to your business, you have to make this in such a point that it will be focused on solving problems that your customers have. Contents that are focused on the theoretical solutions will not be of help and practical solutions will be more valuable.
One of my favorite parts about generating traffic and managing an online community is using social media. Some will say that building traffic with social media isn’t all that great or you can not get a large increase in traffic because of social media. I have to disagree with this thought. With social networks such as Twitter with its 200 million users and Facebook with its 600 million active use